Saturday, June 23, 2007
The new Chief: CCO, The Chief Collaboration Officer
CCO - Chief Collaboration Officer
Get used to it. This acronym will be haunting our lives for the next 20 years.
Web 2.0 will bring about many changes in corporations. One of which will be a reshuffling of management. Most of this will take place at the low and mid management levels, but their is always room for one more Chief at the top.
A colleague and I recently discussed the value of establishing a CCO. Will it be a hindrance to innovation and growth? Or, an enabler that provides top-level support?
I think that a CCO will be an enabler who radically changes the landscape of the corporate environment. The transition will not be smooth, though, many will fail and a few will succeed. Those who succeed will be copied incessantly until the role of CCO is fleshed out, understood, and books are written about it (The 7 habits of highly effective CCO's...).
In the end, the CCO will be here to stay.
P.S. - Those CCO's who succeed will be the ones who use the tools at home. See you on myspace!
Posted by Steve Mandzik at 6:30 PM